Beauty is Everything

A creative Ad at the Singapore Changi Airport. Love the Green and Pinks. Am a sucker for color.

I work in the Cenral Business District in Singapore. It's really crowded here, since it's downtown filled with offices. So, this area is prime target for advertisers, promoters- especially those targeting women consumers as for some reasons a lot of women work down here.

So, when I step out of the train station, or step out of my office for lunch, or to go home, I am bombarded by promoters handing me flyers. Thousands of rectangular pieces of flyers that say ridiculous things like "Beauty is Everything" (I'm not kidding) to more inane things that I cannot remember because I end up putting them in the recycling bins or I make origami paper boats out of them (it's an automatic response - it's rectangular and they just shove it at me).

I mean, they are killing trees daily. I do not believe the flyers are effective in reaching or securing any consumers at all. Especially because we are targeted with a huge amount of flyers a day, no one even looks at them. Also, the promoters, poorly paid (Singapore has no minimum wage - will hand these out to anyone - cares not who it is and will hand out 2 or more each person to get over with their job). So you tell me, where is this message on the flyers going? Bottom of the dustbins.

Worse, Singapore hardly recycles. There is 1 recycling bin in the whole of the Central Business District and none in the office towers and individual offices.

And as someone who loves creative Branding, PR and Advertisement, as much as she thinks that trees are important because global warming is a motherf*&%$!, please, can the Singapore government, who thought it was important to ban chewing gum to stop "sticky situations", do something about this flyer handing out culture, that is ultimately destroying trees?